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High-End Products to Boost Value Increases for Small Kitchen Appliance Demand

High-End Products to Boost Value Increases for Small Kitchen Appliance Demand

2020-01-06

Sales among millennial and baby boomer cohorts will further boost gains

In 2020, demand grew 9.9% as the ongoing COVID-19 pandemic encouraged homebound consumers to invest in high-value kitchen appliances to make their home lives easier and more enjoyable. Shipments increased 9.0% in 2020, as manufacturers worked to meet rising demand.

These and other key insights are featured in Small Kitchen Appliances: United States. This report provides an estimate of 2020 and forecast to 2024 for US small kitchen appliance demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by product in terms of:

  • coffee and tea makers

  • mixers and blenders

  • toaster ovens

  • small cooking appliances, such as electric griddles, grills, hot plates, rice cookers, roasters, and sandwich makers

  • grinders and processors

  • toasters

  • juicers

  • other small kitchen appliances such as bread makers, electric can openers, slow cookers (or crock pots), and pressure cookers, as well as parts

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